It is widely recognized and applied by all those who belong to this complex but exciting world of business and marketing to make money online that is very important to apply certain techniques to ensure a fit within the information market segment. Among these techniques are, among others, the use of keywords within the wording of the articles, titles and descriptions of them. Well, I have to admit that even keywords are essential to ensure the success of your website. But I found a story that surprised me and to amend from now on the way we use the keywords in our site to make it attractive and promote it on search engines. For information on the amazing change that Google intends to implement in the way its search engine will select the best content for display on your page of search results has to do directly with the patent number 0060018551 (which can found in USPTO. gov / patft /) whose content indicates the following: The system will be adapted to identify phrases that are related to each other based on the ability of a given sentence to predict the presence of others in the document.
Being more specific, a measure that relates the current rate of co-occurrence of two sentences with the expected rate of co-occurrence of two others. The information gained, as current co-occurrence versus the expected is a measure of prediction. Two phrases are related where the prediction measure exceeds a predetermined pattern. In this case, the second sentence is more relevant for the former. Semantically, related phrases will be those that are commonly used to discuss or describe a given topic or concept, such as U.S. President and the White House. For a given sentence, related phrases can be sorted by relevance or meaning based on their respective predictive measure.
In a nutshell this means that adding random keywords your articles and your pages (such as occurs in many websites whose aim is to make money on the Internet) that Google will simply lower qualifying score your articles and your website and therefore that no one else above you and your friends to your site. Explicitly and bluntly this means that from now on keyword density does not make much sense for Google, but I guarantee that if you continue to be the King in your niche is the use of synonyms, acronyms, combining verbal and even the slang for writing your articles. So from now on is recommended, for the exclusive purpose of promoting our site, contextualize the content is, the establishment of prayers that surround a passage in your article or some part of the text and determine its meaning. Unbelievable but true, the search engine Google, the increasingly resemble a human being, we are putting a pebble in the shoe to our goal of earning online is increasingly challenging and demanding.