Especially if you have a new product and you just go to the market – Article, will be your indispensable assistant. Let's talk about how they work. They can help promote? What is their role in this process? With a potential customers may not even going to your website and seeing your product, find out about him and his qualities. Acquainted with the advantages and benefits of its use, love it, and become interested and even want to make a purchase. Please note that buyers are generally skeptical of advertising. They are tired of the abundance of advertising, especially its imposition while watching movies … In my experience I can tell when a company where I worked, refused to advertisements in favor of smaller items – the number of incoming calls has increased several times.
Because, after reading the article, people have the interest, and they have a lot of questions. They called is almost ready to buy, and is interested ask questions. Shoppers are already aware that our product can help them solve their problems. The article, even if it is advertising, the potential buyer is perceived differently than straight advertising. That is why the article is in pole position, and they appear to be hidden advertising. To position itself to customers, emphasis is on solid facts. Show the benefits and advantages for the client, not to praise their products. "Pipes," that it is the best and wonderful, you do not call confidence and a positive response. Let's take an objective and useful information.