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Internet Advertising

Internet captured in our time, virtually the entire world. The lion's share of companies in all countries have their own Internet presence. Many non-production company and all, along with off-line activities started work through the network. This movement also affected the advertising business. The share of Internet advertising is growing by the day, and it is connected, first of all with great breadth and the relative cheapness of online advertising. Of course, due to the rapid development of the industry, a host of methods by which you can tell us about yourself on the web. However, we do not address them all, and consider only site promotion in search engines. Website Promotion hardly a proper method of online advertising, but it provides a much greater influx of visitors to the site than the same advertising banners, contextual advertising, etc.

According to statistics, the majority of users, by introducing a particular search query, browse only the first page of results delivery. And it's only 10 sites. Thus, hundreds and thousands of other sites on this topic go unnoticed, so their owners do not receive new customers. The package of measures aimed at improving the position of a specific site in search results for specific search terms, and is promoting the site in search engines. Today, services to promote sites can offer almost any design studio, which is developing a site.

In such an integrated approach has many advantages, but one of the most important – it's a significant savings in time and the customer. The point that site design can either greatly facilitate or hinder significantly or even impossible to make progress. In this case, the site will have to redo that, in turn, will require additional costs. So more profitable and expedient to order the development of the site and its promotion in the studio. In principle, to explore ways to promote your site and be yourself. In the end, not the gods pots. This will reduce the financial costs of promotion. But there is one important reason why the design studio will still be the best solution in this case. The fact is that efforts to promote a site, especially the first 2-3 months occupies 80% of the working day. Typically, not every expert has a reserve of available working time. At the same ranking algorithms of search engines periodically change, and therefore change and methods prodvizheniya.Poetomu, in addition to the basic work, you must continuously monitor new technologies in this field. In addition, a qualified specialist will be able to display the site in the TOP10 in 2-3 months. In layman it may take up to six months. Therefore, if the goal of creating the site – increasing sales, not just a presence on the Internet "for show" that 90% of the required professional promotion. And trust the professionals that work better, although it and will cause some financial losses. But as they say, avaricious pays twice.

Modern Technology

At the moment, one from the list of particularly important areas of financial activity with the use of modern technology is an offshoot of the online activity. So, in essence, all companies that work for the most significant benefits, then definitely met a real need to use this tool for effective marketing as its own portal. Obviously, in order to present the instrument was actually workable, above it is also required to work. The stronger the business may be interested in the financial prosperity, so much more emphasis on it has a personal site. This is understandable, since timely verification of the domain – the ability to provide a resource more efficient, more accessible to potential customers. In order to truly profitable site was kind of tool in the fight for expansion user base of the company, it must be elaborately decorated and is available just anyone. I mean, he must be in the top positions in the issue of browser systems, and to be so helpful to involve not just specifically interested customers, but also the people who theoretically have been able to become them.

For all this to make a series of measures to optimize and site promotion, and in addition to improve its content. Naturally, as is put on the site and the informer with TIC, the data were once the site opened to visitors and owners and the portal. This summary of parameters increases the confidence and the site, and to organization. At the same time, in view of the intensive development of the Internet, the need to constantly study the main indicators of the portal is not even an excess, without which you can handle, but the real necessity. Analysis of resource indicators for TIC, Pagerank and other major parameters of acceptable conduct and the use of special tools that are available on special resources for optimizers. Choose the most convenient tools for SEOs on niche sites do not currently be relatively easy, in fact any research portal really done simply and quickly. Today, in order to analyze the resource on the basic characteristics of the optimizer, will need to refer to a particular resource, which, using practical tools for analysis, check out the main parameters of the portal and to identify potential its development. Resource use in business today is no longer considered an unusual phenomenon. In addition, in difficult economic situations, as once the Internet was the most effective way allure consumers.

Excel Link

This only confuses. It is preferable that the links in your site are underlined, and preferably with blue (# 0000FF) When you link to an HTML document that is not, as a Word document, PDF or Excel, enter it with a small icon next to the link. Never link to a page under construction. This also undermines the credibility and professionalism to your business. Make sure you do not link to pages that do not exist or are poorly written. One of the best programs that check for broken links is Xena, you can download for free by pressing the following link Download Xenu Link Checker If you use links from images, be sure to use the ALT attribute, which describes what you are linking to.

Using graphics Optimize your images and try to use the extensions. Gif and. Jpg. Make them as small as possible (light to delay the download does not download the entire page) while maintaining its quality. One of the best programs to do this and to compress many images at a time is Easy Thumbnails If you need an image large enough, use small images (thumbnails) that when you press on it to open the large image. With the program described above can achieve this easily by creating two images of different sizes.

* Use the ALT attribute in the image even if there is no link. This helps users with special needs and those who can not see images from your browser. Optimizing your site for search engines Create a map of your site and link to it from your homepage. Search engines continue to this link and add your pages. Decide what the main keywords of each page (the words that you think that visitors used in search engines to find your page.) Repeat these words or phrases in the title of your page in the meta tags at the beginning (header) and end (footer) of your pages. Create a page of links and call “resources” or something similar. There you can put links to sites that have agreed to exchange links with you. The more links quality sites related to your business and you’ll be better positioned in search engines. It is better to use more text and less graphics, and minimize the use of Flash and Javascript. Search engines favor more text and integrate your home much faster.