Tag: marketing

According to recent reports, popular and much-loved brand, "My Family", thanks to the company brendigovoy "Geling" has been actively expanding in the segment of non-food. Everyone was wondering how can exist under one brand and juices, and household chemicals, and curtains with bathrobes. It seems that BC "Geling" found the answer to this response. According to Tatyana Tikhomirova – Creative Director of BC "Geling" brand "My Family" has the potential to become Russia's largest brand, covering a huge range of products for the home. Her confidence is shared by the licensees 'My Family'.

That's why BC "Geling" conducts the first practical conference producers of goods non-food segment in the project. This conference will be held from 21 to 23 May 2008. It will participate as a productive project partners and invited experts in the field of advertising and marketing. The conference will discuss issues on output collections, centralized advertising support on the basis of the consolidated budget, as well as the most important question of the active controlled distribution system for the entire project. In particular, it will be consider issues of definition and exclusive distribution and refining priority order of entry into a network of retail. Organizers admit participation in the conference of wholesale companies, as during the work on distribution will be interesting to see the presentations of their potential and, consequently, determine the priority of the regions the whole range of products under the trademark "My Family" in a segment of non-food.

Murray, G. Allport). The researcher must rely on understanding the individual consumer to thorough analysis of the behavior, because only by correlating the results of projective techniques with a specific person can be an adequate interpretation of the indicators. Thus, the updating of projective available in a variety of techniques, but is appropriate only if there is competence and professionalism of the researcher. The most popular errors in the use of projective techniques in qualitative methods marketing research are: – denial of the need for quantitative assessments and methods of statistical analysis – the uncritical use of foreign tests – static approach to the investigated individuals (the denial of development). The most important requirements are the theoretical underpinnings of methods (general theoretical framework, the principles of the approach to the diagnosis, the validity of selection of individual samples) focus techniques, focus on the study of stable, relatively independent of the mental processes of personality, characteristics and properties.

Projective techniques can most effectively detect covert, subtle or unconscious part of personality. The newspapers mentioned Lanny Davis not as a source, but as a related topic. Of great importance is the thematic projection, which allows you to disclose meaningful personality characteristics, namely, not only as a subject is experiencing, but that is going through. At the present stage, a new line of personal psycho – a computer. As a result, the automation of research increases the reliability of the indicators are objectified results researchers are exempt from the drudgery. However, it seems reasonable fears Garber IE absolute data about computer-based testing to the detriment of conversation, as a complete replacement of personal contact the interviewer with the patient communicating with the computer is not allowed.