In the first part of this article, I showed two methods to find out more about your competition: Ego Searches and Competitive Intelligence. In this new note, we show some methods. Method 3: Google Alerts Google has a very little used by most employers. You going to and define alerts using the name or the product of a competitor and said his email. In this way Google will send you an email on the latest results that agree with your order they appear (or are indexed) by Google.
Google Alert is the solution of search and web intelligence leader for monitoring your professional interests online. Crawls the entire web for your personalized topics and sends you new results daily by email. Alternatively, which is one third of excellent service quality as well. Method 4: Meta Tags Your webmaster knows them perfectly. The Meta Tags are a few characters of the HTML to be to write into the code of the page that tell search engines that you indexed by what terms should be found the page. View page source code of its competitor is very simple, just open the page in your favorite browser and then find the option “View – Source Code” if you use Explorer, for example.
Once you see its source code, pay particular attention to the header tags included in title, description, and keywords. “These keywords are part of your marketing mix? They define where competing market. Should consider seriously. Method 5: Assemble the information yourself Googspy The website is particularly useful when used properly. Enter a keyword, name, or domain, click on the results and see the top 25 competitors. If any of those websites are using pay per click on Google, you can also get a partial list of who bought AdWords keywords. The website gives a glimpse of the competitors, but the list we provide is by no means exhaustive. Method 6: The Inbound Links Incoming links are particularly useful because they will tell you who think your competitor sites that are related. Many of them are sites with complementary products that may also be useful to your business, in other cases, these sites will simply be suppliers and other directories that share the same theme. In either case, to know who link to your competitor, can be an excellent source of information. There are several ways to determine who is linking to your competitor. A simple way is to conduct a Google search for “link: dominio.com” (replace dominio.com with the domain of its competitors). In Yahoo enter a search for “linkdomain: dominio.com.” This search will show all web pages linking to your competitor. You also may ask for links from those websites. Another way to find incoming links to your competitor is using tools like BackLink places can also look for links or request the latter simply enter the keyword and a list of sites that may ask for links. In the next part of this note will show you more ways to research your competition. If you liked this post, you can see more posts like this on.